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Kent Cigarettes: If You Smoke a Lot... Change to Kent

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A color magazine advertisement for Kent King Size cigarettes set at a tennis court, with iced tea, tennis balls and a racket around a Kent pack. The copy calls Kent 'the only cigarette with the Micronite Filter' and urges heavy smokers to change to Kent to help keep their smoking moderate. The ad does not say so, but from 1952 to 1956 the Micronite filter was made with crocidolite (blue) asbestos.

Published by
P. Lorillard Company
Library no.
ACL Doc 14569 · asbestosclaims.law/library/14569
Rights
Republished under fair use for health and safety: it identifies asbestos-containing products. The company no longer makes or sells them.

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7:37

Video · 7:37 Kent's Asbestos Secret: The "Healthier" Cigarette's Hidden Danger

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“Kent Cigarettes: If You Smoke a Lot... Change to Kent.” P. Lorillard Company. AsbestosClaims.Law Library, ACL Doc 14569. https://asbestosclaims.law/library/14569.

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